LifeBase
Branding, Art Direction, UX & UI
Everyone has divided life into different areas. What most don’t see is how they are all connected - one little change in one area can create a huge change in another. It’s this complex interconnectivity that holds a life-changing significance.
Life at its best with technology at its finest.
LifeBase is a data-driven, hyper-personalised mobile application that gives you a clear comprehension of the different areas of life and their interconnection. It also encourages you to be the very best version on yourself by nudging you to make the right decisions at the right time - assisting you to be your best today so you can have the life you want tomorrow.
The branding and art direction for LifeBase evokes this very personal journey towards self-improvement and fulfilment. The design allows each user to put together their own icon based on the shapes of the logo. This hyper-personalised nature helps users connect with the app better.
Overall, it reflects the ultimate goal for users, happiness through being the best version of yourself.
