Low Cost Cosplay

Art Direction

Fans, especially the die-hard ones, love mimicking their on-screen heroes and cosplaying as the Avengers, even though sometimes the costumes can leave a lot to be desired.

To promote Subway’s tie-up with Avenger’s – Age of Ultron, we used this subcultural insight by casting a group of cosplayers pretending to be Avengers in a rather heroic effort to claim a free sub.

Watch the video below.