Subscription Cards

Creative and Art Direction

Subscription cards that saves you the embarrassment

Vaginal yeast infection causes more than just discomfort. Women suffer through the stigma and embarrassment of having such infection. While some choose to ignore it, others resort to self-medication because they feel uncomfortable consulting with their doctor.

Faced with an infection that is greatly stigmatised, these women should be properly informed that there’s a safe and effective solution for it.

We thought of using a discreet and relatable medium that will aptly address the problem. We made use of magazine subscription cards as medium. These cards were placed in various health magazine and asked women to subscribe to better health by using Canesten Vaginal Tablet. They can simply take the card with them and discreetly present it to the pharmacist.