Are You Dressed for Success?

Creative and Art Direction

Blowing up the most rigid B2B industry with Holi powder.

Indian labs are late in the worldwide race. Every year, around a billion dollars is lost because of production shutdowns due to contamination alerts. The main risk factor is the poor choice for cleanroom garment.

We wanted to urge decision makers to adopt the right protection for their company, even if it takes to change their whole process. We needed a demonstration. So we made a stunning one.

We launched a category-breaking integrated campaign using B2C codes in the most clinical and formal sector. As a tribute to the Hindu Holi festival, we used coloured powder to reveal the hidden breaches of reusable cleanroom garments under UV light in an online film.

Watch the video below.