Shape Our Tomorrow
Creative and Art Direction
In support of the Early Childhood Development Agency’s (ECDA) efforts to transform and grow the early childhood sector in Singapore, we developed its first national campaign, “Shape Our Tomorrow”.
The campaign aims to recruit, recognise and retain early childhood educators by highlighting the invaluable role they play in the development and nurturing of a child. An early childhood educator builds the foundation for learning in each child, and imparts life skills and values that will stay with children throughout their life, shaping their “tomorrow”.
Effie Awards 2019, David & Goliath, Government/Institutional/Recruitment
Watch the video below.
The integrated campaign includes efforts across earned influence through pitched stories, above the line advertising and digital platforms.
