Lifetime Experiences
Creative and Art Direction
How a millennials’ platform empowered the elderly.
Curiously, 52-year old Singapore has the oldest population in Southeast Asia, with over 14% of citizens aged 65 or above. To ensure a healthy ageing, these thousands of seniors need to stay busy and partake in community activities.
If the internet can help millennials to stay socially active, can’t it do the same for retired seniors?
Watch the video below.
Turning Airbnb Experiences into a platform to promote active ageing in Singapore.
TOUCH Community Services invited seniors to use their passions, to create a new series of local activities filled with a life of mastery. In collaboration with Airbnb, these experiences were listed and share with tourists from all over the world.
